I couldn’t wait to get back to blogging after a hectic Christmas weekend. It’s good to be stationary after a travel filled few days, especially since the Northeast is in the middle of our first deep freeze of the season. It is -13 degrees outside with the wind chill and my furnace is having a hard time keeping up. With that being said, I’m hoping all of you had a memorable holiday, full of new memories and lasting impressions.
Okay let’s warm things up a little bit and talk about spring. A good problem for any landscaping/exterior company to have is a full upcoming schedule in the spring. It’s never too early to plan ahead to make your time as efficient as possible, because efficiency saves the client financially and puts money in your pocket. It’s important to have a plan of what jobs to start first because frankly every job is different. For example; Urban yardology has been hired to completely restore a front yard with all the bells and whistles. Another job requires us to add a new color palette to an already existing very large unorganized Island. Now in April, especially the beginning of April wouldn’t be the right time to start putting flowers into the ground (Frost) being that I operate in zones 4 and 5. So common sense tells me, the yard restoration would become priority number one.
Now let’s move forward to the garden design job scheduled for late April. Keep in mind, I’ve already had the walk through with the client and I know what their looking for as far as color, height, run, impression and maintenance difficulty. At this point I could easily go dormant and not communicate with that client any further until a few weeks leading up to the start date, but I don’t want to do that. It’s important that I get these flowers and this design right for the client, so what works for me may not work for them. Now I don’t want to bombard my client with emails overwhelming them, but I want them to feel like they are part of the process. So for example the first email will give me the foundation needed to move forward. Meaning they liked the theme I presented but might not have liked some of the color choices. Believe it or not, I’ve had some clients that love orange but just not that shade of Orange. This process usually happens two more times before I feel the client is satisfied with what will be the final result. Now I have the information in hand, so when the time comes all we need to do is go to the garden center and pick up the materials needed, saving me time which in the end saves the client’s money. What I’ve learned by doing this, it keeps the client involved, it makes them happy to know that there needs are being met and it also uplifts their spirits through this cold time of year, it gives us something to look forward to……. so it’s a win-win really.
I personally choose (Proven Winners) as my resource guide to the client. For example; when I do send floral suggestions it looks like the picture below showing a beautiful image along with the basic growing details.