(Client’s) Garden design 

I couldn’t wait to get back to blogging after a hectic Christmas weekend. It’s good to be stationary after a travel filled few days, especially since the Northeast is in the middle of our first deep freeze of the season. It is -13 degrees outside with the wind chill and my furnace is having a hard time keeping up. With that being said, I’m hoping all of you had a memorable holiday, full of new memories and lasting impressions.

Okay let’s warm things up a little bit and talk about spring. A good problem for any landscaping/exterior company to have is a full upcoming schedule in the spring. It’s never too early to plan ahead to make your time as efficient as possible, because efficiency saves the client financially and puts money in your pocket. It’s important to have a plan of what jobs to start first because frankly every job is different. For example; Urban yardology has been hired to completely restore a front yard with all the bells and whistles. Another job requires us to add a new color palette to an already existing very large unorganized Island. Now in April, especially the beginning of April wouldn’t be the right time to start putting flowers into the ground (Frost) being that I operate in zones 4 and 5. So common sense tells me, the yard restoration would become priority number one.

Now let’s move forward to the garden design job scheduled for late April. Keep in mind, I’ve already had the walk through with the client and I know what their looking for as far as color, height, run, impression and maintenance difficulty. At this point I could easily go dormant and not communicate with that client any further until a few weeks leading up to the start date, but I don’t want to do that. It’s important that I get these flowers and this design right for the client, so what works for me may not work for them. Now I don’t want to bombard my client with emails overwhelming them, but I want them to feel like they are part of the process. So for example the first email will give me the foundation needed to move forward. Meaning they liked the theme I presented but might not have liked some of the color choices. Believe it or not, I’ve had some clients that love orange but just not that shade of Orange. This process usually happens two more times before I feel the client is satisfied with what will be the final result. Now I have the information in hand, so when the time comes all we need to do is go to the garden center and pick up the materials needed, saving me time which in the end saves the client’s money. What I’ve learned by doing this, it keeps the client involved, it makes them happy to know that there needs are being met and it also uplifts their spirits through this cold time of year, it gives us something to look forward to……. so it’s a win-win really.

I personally choose (Proven Winners) as my resource guide to the client. For example; when I do send floral suggestions it looks like the picture below showing a beautiful image along with the basic growing details.




Landscaping + advertising = (Caution)

As a small business owner, I know in order to succeed you need to advertise. Potential clients and leads don’t often just fall in your lap, unless you have a top notch website, knowledge of SEO, and know how to put it to work for you. Otherwise, you need to pound the pavement as they say.

The off-season most know is the best time to get your name out there and a lot of people turn to Craigslist to do so. Through experience I can say that it is not a bad route to take because it’s free, but there are some risks that everybody should be aware of.
I’m going to use my own experiences to hopefully shed light on how to successfully post a Craigslist ad without dealing with those shady people out there that just want to steal from you.
Now, when I say steal from you I mean that literally, they want to steal your time and they want to steal by actually taking money out of your pocket. Do I have your attention yet?


Last Summer, I got a text message asking if I work on fences. I took time out of my day to reply, yes I can rebuild or replace a fence. Soon, I get a reply back from this potential customer who then gave me the address of the potential job location. The next phase of the conversation is where the red flags started flapping in the wind . He goes on to tell me that he just purchased this property and will not be able to be there due to illness and was wondering if he could wire the money to my business account .
Hmmmmmmm…… keep in mind I already knew this person was wasting my time and had a criminal agenda. How do I know…… because I already looked up the address he gave me. (Thanks to Google) The address existed and yes, the house was on the market. So……I contacted the realtor, again wasting my time to find out that there was no pending sale. So you see there are people out there who have nothing better to do then prey on business owners or anybody else for that matter who do not take the time to investigate.

Now do I know exactly how this would have played out and where or how I would have lost money…. kinda, but the bottom line is I didn’t allow it to get to that point. Now, this wasn’t the only scenario, but it’s a prime example of what can happen if you post to Craigslist and leave a contact number for people to reach you. If you  have a website put that on your Craigslist ad, link them to your website, many websites, such as  mine has an info page for customers to fill out what they’re looking to accomplish on their property. Now if you don’t have a website just be vigilant and Be prepared for scams!

Check this link out scams

Things I look out for:

  1. Broken English
  2. Misspelled words
  3. Aggressive
  4. Wont meet in person
  5. Doesn’t reply to all your questions
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